Market analysis
Market analysis
Determining the right strategy
A thorough market analysis is crucial for a successful market entry. Here are the steps our company follows when conducting a market analysis for a client planning to enter the DA-CH region: Understand the client's product or service: Before we start the market analysis, it is important to thoroughly understand the client's product or service. What are the unique features and advantages? Who could benefit from it? We identify the target audience: Who are the potential customers for the product or service in the DA-CH region? What demographic characteristics do they have? What are their needs and preferences? We analyze the competition: Who are the main competitors in the DA-CH region? What are their strengths and weaknesses? How do they position their products or services? We evaluate the market: How big is the market in the DA-CH region? How fast is it growing? What are the main trends? We analyze the distribution channels: How are similar products or services distributed in the DA-CH region? What are the most effective distribution channels? We consider legal and regulatory issues: Are there legal or regulatory hurdles to market entry in the DA-CH region? How can these be overcome? We develop a market entry strategy: Based on the results of our analysis, we develop a strategy for market entry. This includes a plan for positioning the product or service, pricing, sales strategy and marketing communication.